Gap tries on Visa card

Clothing retailer and GE Money announce a partnership to offer a new credit card to customers.

July 2 2007: 8:26 AM EDT

NEW YORK (CNNMoney.com) -- General Electric's consumer lending unit GE Money announced Monday that it will offer a Visa credit card to customers of the clothing retailer Gap Inc.

GE (Charts, Fortune 500) Money said the partnership with Gap (Charts, Fortune 500) will allow cardholders to earn rewards at all Gap, Banana Republic and Old Navy stores. Customers will also receive special cardholder offers, advance notice of sale events, and exclusive online shipping.

The Visa card will be issued by GE Money Bank and marketed to existing Gap customers. The company also said it will continue to provide private label credit card programs for Gap through 2013.

The Gap, which competes with Abercrombie & Fitch Co (Charts), J. Crew Group Inc. (Charts), and American Eagle Outfitters Inc. (Charts), currently offers private label credit cards through GE Money. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.