CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

'Harry' sets pre-release record

Amazon.com says pre-orders of the series' final installment eclipse previous records; early-bird customers will receive $5 promotional certificate.


NEW YORK (CNNMoney.com) -- Online retailer Amazon.com said Monday pre-orders for the seventh and final installment of the Harry Potter series set for release on July 21 have hit an all-time record high in the U.S. and worldwide.

The retailer said pre-orders for J.K. Rowling's "Harry Potter and the Deathly Hallows" in the U.S. climbed above 1 million copies, surpassing the pre-order record held by the sixth book in the epic series, "Harry Potter and the Half-Blood Prince." Worldwide, orders for the seventh series have reached 1.6 million.

harry_potter_borders.03.jpg
Amazon.com said pre-orders for the final Harry Potter series reaches a record high weeks before its July 21 release date.

Amazon (Charts, Fortune 500) said orders placed by July 17, at 12 p.m. ET in the U.S. will be delivered on the book's release date at no extra charge. Customers who pre-order the book will also receive a $5 promotional certificate.

The company estimates it has already saved customers more than $23 million on purchases of the book. Top of page

Sponsors
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.