Levi's says Abercrombie pickpocketed design

Denim maker files another lawsuit, this time against teen clothier Abercrombie & Fitch, over theft of its trademarked back-pocket design.


NEW YORK (CNNMoney.com) -- Denim maker Levi's Strauss & Co. has filed a second lawsuit against another competitor this month alleging that the retailer - Abercrombie & Fitch - illegally stole its trademarked back-pocket stitching design, according to a published report Thursday.

Industry trade publication Women's Wear Daily on Tuesday reported on its Web site that Levi's filed the same lawsuit against Polo Ralph Lauren (Charts).

In its latest suit filed in U.S. federal court in San Francisco, Levi's, citing trademark infringement, accused teen clothing chain Abercrombie (Charts) of using the trademarked pocket design of connecting arches on Abercrombie's "Ruehl" brand jeans and other unspecified products, the WWD report said.

Levi's cited the likelihood of "consumer confusion, mistake or deception" over the identity of the Ruehl stitching, the story said.

The report said Levi's is seeking unspecified losses in profits and other damages and that the company wants Abercrombie to turn over inventory and all materials used in the design or associated with promoting the Ruehl jeans.

Levi's lawsuit could prove to be a worrisome distraction for Abercrombie, coming at a time when most retailers are preparing for the important back-to-school shopping season.

WWD. com said Abercrombie officials could not immediately be reached for comment. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.