Black Friday retailers hope for silver lining

While a survey showed fewer shoppers are expected, a sharp drop in gas prices may leave some with some extra cash to spend and deals may draw out others.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Julianne Pepitone, CNNMoney.com contributing writer

Since the start of the recent market meltdown, how often do you check your 401(k) balance?
  • Once a day
  • Once a week
  • Once a month
  • I can't bear to look

NEW YORK (CNNMoney.com) -- Black Friday shopping is expected to decline slightly, but pent-up demand and lower gas prices may provide a small silver lining for the suffering retail industry, according to a survey released Tuesday.

Up to 128 million people said they will shop on the Friday, Saturday, or Sunday after Thanksgiving, down from 135 million the previous year, according to a survey by National Retail Federation (NRF).

But with some consumers holding out for the best deals and a sharp drop in gas prices giving some consumers a little bit of extra cash, retailers are hopeful.

In fact, a full 49 million people said they would "definitely" head to stores, while 79 million said they would decide after seeing the weekend deals.

Despite the decline, NRF called the number a "welcome surprise" after months of suffering retail sales.

"Retailers realize that low prices will get consumers into stores this holiday season, and this could be the most heavily promoted Black Friday in history," said NRF Chief Executive Tracy Mullin, in a statement.

NRF said it will release the results of its Black Friday weekend survey by 4:00 p.m. ET on Sunday, Nov. 30. To top of page

Features
They're hiring!These Fortune 100 employers have at least 350 openings each. What are they looking for in a new hire? More
If the Fortune 500 were a country...It would be the world's second-biggest economy. See how big companies' sales stack up against GDP over the past decade. More
Sponsored By:
More Galleries
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Hot stocks: 10 record breaking companies The S&P 500 is trading at all-time highs, and many well-known businesses are leading the charge. Time to buy or sell? More
My biggest retirement mistake Five CNNMoney readers share stories about saving that you can learn from. What they would do differently if they had another chance. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.