New GM logo? Think again

Despite reports, GM is not changing the color of its logo to green and will keep the General Motors name as it exits bankruptcy.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By Chris Isidore, CNNMoney.com senior writer

gm_ren_cen_logo2.03.jpg
Don't believe what you read: GM will not change the color of its corporate logo.

NEW YORK (CNNMoney.com) -- There are a lot of changes at the "new" General Motors. Billions less debt. Fewer plants. Fewer workers.

But at least two things will stay the same: The name and its iconic blue logo.

Ahead of Friday's announcement about the GM's emergence from a six-week trip through bankruptcy court, some news outlets reported that the company would change to a green logo from its traditional blue color.

The reports suggested it would be part of the century-old automaker's plans to emphasize a new environmentally-friendlier product line.

There were even reports that GM might change the corporate name itself, perhaps following the course of other major global automakers and take its best-known brand name, Chevrolet, as its corporate name.

But CEO Fritz Henderson denied either plan was in the works, and that he was surprised by wire service reports Thursday that a change in the logo was imminent.

He said a lot of people at GM are exploring a lot of ideas for how to market the company.

But changing the logo is not in play. "It is not on my desk to change, and I don't have any plans to do it." To top of page

Features
They're hiring!These Fortune 100 employers have at least 350 openings each. What are they looking for in a new hire? More
If the Fortune 500 were a country...It would be the world's second-biggest economy. See how big companies' sales stack up against GDP over the past decade. More
Sponsored By:
More Galleries
What being middle class means to me For some Americans, middle class means feeling secure. For others, it's just the opposite. More
The 10 most valuable global brands Apple has the most valuable brand in the world, up 67% over the last year, according to a BrandZ ranking. More
A life's work: Photos by Mary Ellen Mark The subjects of Mary Ellen Mark's photography ranged from celebrities to world leaders to those at the fringe of society, including prostitutes and the homeless. More
Sponsors
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play