New GM logo? Think again

Despite reports, GM is not changing the color of its logo to green and will keep the General Motors name as it exits bankruptcy.

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By Chris Isidore, CNNMoney.com senior writer

gm_ren_cen_logo2.03.jpg
Don't believe what you read: GM will not change the color of its corporate logo.

NEW YORK (CNNMoney.com) -- There are a lot of changes at the "new" General Motors. Billions less debt. Fewer plants. Fewer workers.

But at least two things will stay the same: The name and its iconic blue logo.

Ahead of Friday's announcement about the GM's emergence from a six-week trip through bankruptcy court, some news outlets reported that the company would change to a green logo from its traditional blue color.

The reports suggested it would be part of the century-old automaker's plans to emphasize a new environmentally-friendlier product line.

There were even reports that GM might change the corporate name itself, perhaps following the course of other major global automakers and take its best-known brand name, Chevrolet, as its corporate name.

But CEO Fritz Henderson denied either plan was in the works, and that he was surprised by wire service reports Thursday that a change in the logo was imminent.

He said a lot of people at GM are exploring a lot of ideas for how to market the company.

But changing the logo is not in play. "It is not on my desk to change, and I don't have any plans to do it." To top of page

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