Target slashes toy prices 50% for the holidays
Discount retailer is cutting prices on top sellers like Barbie and GI Joe beginning in October, through the holiday season.
NEW YORK (CNNMoney.com) -- Discount retailer Target is offering up to half off of popular toys like Barbie and Fisher Price to lure bargain hunters this holiday season, said a company statement released Wednesday.
"We continually shop the competition so our guests don't have to," said Tony Fisher, a divisional merchandising manager, in a prepared statement.
A selection of toys are discounted by as much as 50%, including the Barbie Fashion Doll, on sale for $5, and the GI Joe Tough Troopers Figure, marked down to $14.99. Most are available both online and in stores. (For a list of discounted toys, visit target.com/weeklyad.)
Target's announcement follows a similar move in September by rival Wal-Mart (WMT, Fortune 500), which said it will offer 100 toys for $10 through the Christmas holiday. Last year, the Wal-Mart program included only 10 toys.