'Super 8' sneak preview tickets hyped on Twitter

@CNNMoneyTech June 8, 2011: 3:53 PM ET
'Super 8' Secret: Movie sneak preview hyped via Twitter

Twitter CEO Dick Costolo joined the buzz hyping the upcoming movie "Super 8."

NEW YORK (CNNMoney) -- "Super 8" has much buzz ahead of its release, thanks to the big names behind it: writer/producer J.J. Abrams and producer Steven Spielberg. The hype factor increased even more Wednesday, when Paramount Pictures began advertising on Twitter about a one-day-early sneak preview of the film.

The sci-fi flick officially opens on Friday, but more than 300 theaters in the U.S. and Canada will show a sneak preview on Thursday, including 239 IMAX locations.

Paramount, a unit of Viacom (VIA), is using the hashtag #Super8Secret to promote the sneak peek via Twitter. The studio also purchased the tag as a promoted tweet, which means #Super8Secret appears on the Twitter homepage. It's the first time Twitter has run a sneak-preview movie campaign.

"Twitter is how we hear about new movies and share our tiny reviews before the credits finish rolling," Twitter co-founder Biz Stone said in a written statement. "Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it's released.

Back in March, Paramount released the first "Super 8" trailer via Twitter. Details about the movie have been scarce -- as is traditional with Abrams, of "Lost," "Star Trek" and "Cloverfield" fame.

Paramount has revealed a few plot points: Set in 1979, the movie focuses on a group of friends are making a super 8 film in small-town Ohio when they witness a major train crash. They soon suspect the disaster wasn't an accident, and strange events begin to occur in town. A local deputy investigates and finds "something more terrifying than any of them could have imagined."

Those interested in tickets for the clunkily named "Tweet Movie Sneak Preview" on June 9 can buy them at http://www.super8-movie.com/sneak/To top of page

CNNMoney Sponsors
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.