Wendy's to sell off Arby's

@CNNMoney June 13, 2011: 4:12 PM ET
Wendy's sells Arby's

NEW YORK (CNNMoney) -- The company that owns both Wendy's and Arby's is ditching the roast beef chain to focus on reinventing Wendy's.

Wendy's/Arby's Group (WEN) shares rose 1.1% Monday after the fast food restaurateur announced it will sell most of its stake in the struggling Arby's chain.

Roark Capital Group, an Atlanta-based private equity firm, is buying 81.5% of Arby's in a deal estimated at $430 million. Wendys/Arby's Group will retain an 18.5% share in the company after the deal.

Roland Smith, president and CEO of Wendy's/Arby's Group, said in a release that the deal will "allow us to devote our full attention and resources on the exciting growth opportunities we have at Wendy's."

Smith also said he wants to revitalize Wendy's core menu, expand breakfast offerings and update its buildings as it goes toe-to-toe against rivals McDonald's (MCD, Fortune 500) and Burger King.

Wendy's/Arby's spokesman John Barker said there are no current plans to close Arby's stores, other than those that would have been closed anyway due to leases expiring.

He also said the name of the company will eventually be changed, but that the new name won't be announced until the deal closes.

The announcement comes after top executives at the company said earlier this year, that they were searching for "strategic alternatives" for Arby's, after being approached by an unnamed buyer.

Nelson Peltz: Diversification is for sissies

Billionaire hedge fund manager Nelson Peltz, known for taking over and spinning off companies, has been one of Wendy's largest shareholders and has sat on the Wendy's/Arby's Group board since 1993.

In 2006, he pushed Wendy's to spin off the Tim Hortons (THI) coffee chain and sell Baja Fresh.

Peltz's firm, Trian Fund Management, also acquired a 9.7% stake in Domino's Pizza Inc. (DPZ) last month. The firm also tried to buy $7 billion in shares in Family Dollar Stores (FDO, Fortune 500), but the discount chain rejected the offer. To top of page

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