Poll: Nearly 25% will shop on Black Friday

@CNNMoney November 25, 2011: 6:05 AM ET
Some 23% of Americans say they plan to go shopping on Black Friday, up from prior years, according to a CNN/ORC International poll.

Some 23% of Americans say they plan to go shopping on Black Friday, up from prior years, according to a CNN/ORC International poll.

NEW YORK (CNNMoney) -- Heading out for some shopping on Friday morning? You'll have some company.

Some 23% of Americans say they plan to go shopping on Black Friday, up from prior years, according to a CNN/ORC International poll.

The increased turnout could provide a much-needed boost to retailers looking to jumpstart sales in an otherwise weak economy. Only 37% say they plan to spend less on gifts this year than last year, compared to roughly half in 2009.

The figures are in line with a positive trend in retail sales in recent months. Retail sales went up 0.5% in October after increasing 1.1% in September, according to the Commerce Department.

The National Retail Federation has increased its estimate for the total number of shoppers over Black Friday weekend by 10% this year. Last year's turnout was 212 million.

The tough economic times will still take a toll on holiday shoppers, however. Nearly half say that current economic conditions will make this holiday more stressful than in previous years, including 56% of Americans who make less than $50,000 a year.

About 85% rated economic conditions in the country today as poor, including 51% who described them as "very poor."

The poll was based on interviews with 1,019 adult Americans conducted between November 18 and 20, with a sampling error of plus or minus 3%. The question about whether the holidays will be more stressful this year had a sampling error of plus or minus 4.5%. To top of page

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