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1990s
1990s
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Jeep Grand Cherokee

Iacocca expanded the Jeep product line with four-door wagons, helping to create the SUV market. Together with the K-car and the Ram truck, they boosted Chrysler to industry-leading profit margins of 6%.

That caught the eye of Daimler-Benz, which acquired the company in the 1998 "merger of equals."

NEXT: 2000s

Last updated October 24 2008: 10:21 AM ET
Can Chrysler survive? The frailest of Detroit's automakers has been in private hands for a year. CEO Bob Nardelli badly needs a hit if the company is to endure. More

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