The Polet Effect

The Gucci Group has outperformed even its own expectations. Here's how six of the ten brands have fared.

Boucheron
Boucheron
The group's high-end jewelry brand returned to profitability a year earlier than expected and is expanding fast, including online.
Last updated January 09 2008: 10:32 AM ET

Gucci

Bottega Veneta

Boucheron

Yves Saint Laurent

Sergio Rossi

Stella McCartney
Ridiculed as an ice cream salesman when he took the reins of the Gucci Group in 2004, Robert Polet is proving that a fat bottom line is the ultimate fashion statement. (more)
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