Top 20 Most Admired Companies

To create the top 20, Fortune and its survey partners at Hay Group asked the experts -- in this case, more than 3,700 people from dozens of industries -- to select the 10 companies they admire most. This year's winners all have strong records of innovation, leadership, and financial strength -- and their employees know it.

Toyota Motor
Toyota Motor
Top 20 rank: 5
Rank in Motor Vehicles: 2
In the past 12 months Toyota has seen three top American executives defect to competitors, been humiliated in its first season of NASCAR racing, and had its reputation for impeccable quality sullied. Yet those were mere speed bumps as it cruised to second place in U.S. car and truck sales (passing Ford) and took the winner's circle in worldwide sales.

Toyota continues to add capacity, invest in hybrid technology, and roll up the healthiest profits in the industry. If 2007 was a tough year for Toyota, imagine what a good one looks like.  -Alex Taylor III
See how Toyota Motor rates in 8 key areas
Last updated March 03 2008: 2:10 PM ET

Apple

Berkshire Hathaway

General Electric

Google

Toyota Motor

Starbucks

FedEx

Procter & Gamble

Johnson & Johnson

Goldman Sachs

Target

Southwest Airlines

American Express

BMW

Costco

Microsoft

UPS

Cisco Systems

3M

Nordstrom
Most admired: Full list See how 317 top companies rate in 8 key areas. (more)
Most admired in your state California is home to the most corporations on this year's list. See the top-rated firms near you. (more)
Game: How admirable are you? Can you match each quote to the Most Admired company it refers to? See how admirably you score. (more)
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