4 of 5
Bank of America promotes a personal credit card with Star Wars characters at Comic-Con.
I posited to the folks that put together Comic-con that not only might they be making a wack-load more money if they went into business - or at least had a for-profit arm - but that they might even be better at fulfilling their stated mission. Why let the studios make all this money off their backs? Some obvious profit-maximizing efforts for Comic-con would include raising ticket prices or moving the whole event - which sells out and bursts the seams of San Diego's convention center - to a bigger venue like Las Vegas. Variety recently noted that the event's $75 four-day passes were being scalped for as much as $300.

Here's a quick financial profile, based on Comic-con's most recent publicly-available financial statement, for the fiscal year ended August 2006: The company earned roughly $1 million on revenues of nearly $6 million, and had some $5 million in retained earnings. Only four full-time employees make more than $50,000, and the highest paid made $76,000 that year. One of the four, marketing chief David Glanzer, told me eagerly that the convention "isn't about the money, it's about the content. We're a group of fans trying to put on a show."

Indeed, one thing that troubled Glanzer about the scrutiny the event's charitable status received when the local San Diego newspaper wrote about it last year, is that it might leave the impression that the group solicits donations or grants either from individuals or the government (according to its financial statements going back to 2001, it has not).

Last updated July 25 2008: 2:31 PM ET
More Galleries
50 years of the Ford Mustang Take a drive down memory lane with our favorite photos of the car through the years. More
8 CEOs who took a pay cut in 2013 Median CEO pay inched up 9% in 2013 to $13.9 million. But not everyone got a bump last year. Here are eight CEOs who missed out. More
10 best convertibles now that spring has sprung It's finally time to put the top down. Here are our 10 favorite rides for the warmer months to come. More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.