Google turns 10: A look back

Google thrives even as the bursting of the dotcom bubble devastates scores of Internet companies. AOL Time Warner COO Bob Pittman (right) calls Google "the reigning champ of online search" as AOL abandons Overture search technology for Google's. A new version of AdWords, which will prove to be a multibillion-dollar jackpot, lets advertisers bid on keywords to determine where their ads appear on search result pages.

Did you know? Yahoo drops the Google search logo from its homepage.

Annual revenue: $439 million

Profits: $99 million

Revenue growth: 409%

Employees: About 500

NEXT: 2003: Start making AdSense