1937: Face-to-face teaching, using manuals like the 1934 Fundamentals of Salesmanship ("You are not selling machines, you are selling what machines will do").
2008: Stars are sent to IBM Global Sales School, an 18-month program with stints at foreign business schools, mentoring, and online coursework
NEXT: Awards
Last updated September 26 2008: 8:05 AM ET
Source: IBM