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Believe it or not, nearly 100 small businesses call the mega-corporate theme park home. A few in Downtown Disney: Starabilias sells memorabilia for every occasion, from the actual wand used in a Harry Potter flick to signatures from U.S. Presidents.

At Magnetron, kitschy magnets (shown here) are displayed from floor to ceiling. A purchase from Magic Masters will provide access to a hidden room behind the mahogany bookcase, where magicians let you in on their trade secrets. Tip: Go at night for free magic shows.

NEXT: Beacon

Last updated March 13 2008: 9:22 AM ET