Specialized Bikes' startup story

Founder Mike Sinyard battled finicky customers and the brink of bankruptcy to build his profitable $500-million-a-year bike brand. FSB got the scoop on how it all began.

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Metal Peddler
Metal Peddler

Specialized Bikes founder Mike Sinyard drives Specialized's sales by continually improving his bicycles. Fortune Small Business reporter Maggie Overfelt visited his shop floor for the inside story on how Specialized got started.

By Markham Johnson, photographer

LAST UPDATE: Jan 29 2009 | 6:24 PM ET
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