Specialized Bikes' startup story

Founder Mike Sinyard battled finicky customers and the brink of bankruptcy to build his profitable $500-million-a-year bike brand. FSB got the scoop on how it all began.

1 of 8
BACKNEXT
Metal Peddler
Metal Peddler

Specialized Bikes founder Mike Sinyard drives Specialized's sales by continually improving his bicycles. Fortune Small Business reporter Maggie Overfelt visited his shop floor for the inside story on how Specialized got started.

By Markham Johnson, photographer

LAST UPDATE: Jan 29 2009 | 6:24 PM ET
Sponsored by
More Galleries
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More
Commuting is getting easier. Here's why The MobiPrize, conducted by SMART at the University of Michigan, recognizes innovation in global transportation. From microcars to auto rickshaws, these six startups are some of the standouts. More
A sampling of beers being made with traditional Latin flavors A small but growing number of craft breweries are including passion fruit, Mexican cinnamon and other traditional Latin flavors. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.