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A dot-com deathwatch's tips

Philip Kaplan was founder of F**kedcompany.com.

Is: founder of AdBrite.

Big hit: Turned his dot-com deathwatch site into a moneymaker by creating an ad network.

Lesson: "Transparency with your employees" - it makes them less likely to air dirty laundry on gossip sites.

NEXT: Dachis' new design

Last updated May 07 2008: 11:53 AM ET

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