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Dino diner

To beat the economic slump, a California diner invests in monster marketing campaigns. The latest: dinosaurs and King Kong. Photographs by Brad Hines.

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King Kong, sculpted from sheet metal, dwarfs the old signage at Peggy Sue's 50's Diner. Owners Champ Gabler and Peggy Sue recently spent $40,000 investing in the attention-grabbing new sculptures.

LAST UPDATE: Jun 17 2008 | 10:45 AM ET
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