That can mean anything from putting extra books in storage to getting rid of moldy caulk in bathrooms to renting furniture to fill up too-bare spaces. "The goal is to make your home clean, organized, and welcoming so potential buyers can picture living there," says Gould. Thus the no-family-photos rule: "They make people feel like they're invading your space," she explains.
Based in Toronto, Gould has trained a network of 800+ home stagers across the U.S. "Most owners aren't seeing bidding wars the way they were a few years ago," she says. "But with the right staging, you can get close to your asking price."
Here are before-and-after photos of rooms in houses Gould has staged in the Toronto area, along with information about fees paid and sales prices.