A Rolls for the slightly less rich

The 200EX points to a new Rolls-Royce for people who are just wealthy, not super-wealthy.

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The 200EX features a new, lower and wider Rolls-Royce grill. "We wanted this to be less reminiscent of the traditional 'Parthenon' style and more like a jet intake," Rolls-Royce designer Ian Cameron said in a statement.

A production version of this car will go on sale early next year. Pricing is expected to be between $250,000 and $300,000, considerably less than the $340,000 starting price of the larger Phantom.

By Peter Valdes-Dapena, CNNMoney.com senior writer

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Last updated February 23 2009: 10:39 AM ET
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