6 of 7
BACKNEXT
Saturn L-series
Saturn L-series
It's not that the Saturn sedan was such a bad car, it just wasn't terribly interesting, attractive or exciting.

In that, it was a perfect example of what had become of the Saturn brand 20 years after it was founded in the early 1980s.

GM founded Saturn in the hopes that "A different kind of car company" would bring foreign-car fans to GM. And, in that respect, it actually worked. Most Saturn buyers had never bought any GM car before. In fact, many owners didn't even realize they had a GM product in their driveway.

Owners were attracted by Saturn's friendly no-haggle vehicle pricing policy. The brand also earned a reputation for fuel economy and dependability, despite the fact that its cars were actually about as dependable and efficient as similar cars from other GM divisions.

For years, GM didn't seem to know what to do with Saturn and the brand languished with cars like this one, lacking inspiration and appeal.

Finally, GM decided to make Saturns just as it made other GM models - basing them on the same underlying engineering as its other cars - but making the designs more eye-catching. By 2008, the change-over was complete and Saturn had all new cars. Then the economy tanked, marketing money dried up and with Saturn sales not budging, GM decided to sell of the brand.

NEXT: Hummer H2

Last updated June 02 2009: 3:55 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
10 things I learned at the New York auto show Auto shows these days are about as relevant as a dashboard cigarette lighter. But a careful observer can still pick up a thing or two. More
Rebirth of America's dead factories Defunct factories around the country are in high demand as U.S. production once again revs up. More
50 years of the Ford Mustang Take a drive down memory lane with our favorite photos of the car through the years. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.