6 of 7
BACKNEXT
Saturn L-series
Saturn L-series
It's not that the Saturn sedan was such a bad car, it just wasn't terribly interesting, attractive or exciting.

In that, it was a perfect example of what had become of the Saturn brand 20 years after it was founded in the early 1980s.

GM founded Saturn in the hopes that "A different kind of car company" would bring foreign-car fans to GM. And, in that respect, it actually worked. Most Saturn buyers had never bought any GM car before. In fact, many owners didn't even realize they had a GM product in their driveway.

Owners were attracted by Saturn's friendly no-haggle vehicle pricing policy. The brand also earned a reputation for fuel economy and dependability, despite the fact that its cars were actually about as dependable and efficient as similar cars from other GM divisions.

For years, GM didn't seem to know what to do with Saturn and the brand languished with cars like this one, lacking inspiration and appeal.

Finally, GM decided to make Saturns just as it made other GM models - basing them on the same underlying engineering as its other cars - but making the designs more eye-catching. By 2008, the change-over was complete and Saturn had all new cars. Then the economy tanked, marketing money dried up and with Saturn sales not budging, GM decided to sell of the brand.

NEXT: Hummer H2

Last updated June 02 2009: 3:55 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
2015 Mustang's asphalt-peeling power goes modern The new Ford Mustang has been upgraded and updated to compete globally - but never fear, it's still a monster. More
15 top executives with $1 salaries Some CEOs and founders agree to salaries of just $1 a year. But once goodies like bonuses and stock options are added in, some of those executives end up taking home many millions of dollars a year. More
Mercedes SL65 AMG: 621 horses of topless power Turn heads as you blow by traffic in this roadster convertible from Mercedes. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.