3 of 7
Strange brew
Strange brew
New Belgium Brewing
Fort Collins, Colo.

New Belgium Brewing Co. likes to do things differently.

After one year of work, each employee receives an ownership stake in the company and a free custom bicycle. After five years every employee enjoys an all-expenses-paid trip to Belgium -- the country whose centuries-old beer tradition serves as a model for the Fort Collins, Colo., brewery. Oh yeah, and employees get two free six-packs of beer a week.

"There's something wrong if making beer can't be fun," says CEO Kim Jordan.

The perks aren't just for fun, though. Each one is an expression of the company's ethos. The free bikes help the environment. The trips to Belgium commemorate co-founder Jeff Lebesch's bicycle tour of that country's breweries in 1989 -- the original inspiration for the company, now the third largest craft brewery and the eighth largest overall in the U.S.

"Operating a business in a way that is consistent with your values is particularly pleasing," says Jordan.

Those values include employee ownership. Workers own 33% of New Belgium, which has 320 employees and posted $93 million in revenue last year. A large proportion of the staff participates in strategic planning and budgeting.

Read more about "the hardest part" of adjusting to New Belgium's culture.

NEXT: A family affair

Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Jun 08 2009 | 1:39 PM ET
Sponsored by
A family affair At Maya Design, it's Bring Your Baby to Work Day - all year long. More
Beer and democracy A Colorado brewery views perks like free bikes and beer as a core part of the company ethos. More
Greener homes = happier staffers This eco-friendly firm invites dissent from its workers - and gets it. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.