Snow job

A newbie entrepreneur creates a sled for grown-ups.

1 of 6
Hammerhead sled, $399
Steve Luhr worked in medical equipment sales but yearned to become an entrepreneur. When a rival firm bought out his employer in 2002, Luhr received eight months' notice and the motivation to do his own thing. After considering several business ideas, he chose to launch Hammerhead Sleds, a company that manufactures high-quality sleds for adventure-minded adults.

Luhr, who lives in Shelburne, Vt., enlisted Minneapolis product designer Bob Worrell to brainstorm on a sleek reimagining of the traditional runner sled. The first 225 Hammerheads sold out at Eastern Mountain Sports in 2004. Since then Hammerhead has shipped more than 4,000 sleds, and 2008 revenues hit $250,000. Last year Hammerhead ventured into ski resorts. Tenney Mountain in New Hampshire began renting the sleds for use on dedicated, lift-served slopes. Three other New England resorts are expected to follow suit by next season.

Thanks to the ski resort market, Luhr, 50, thinks this season will be even better. "So far we've spread mostly by word of mouth," he says. "We hope that local success will help us raise the $300,000 to $500,000 needed to roll out nationally."

Click on for a look at what makes Hammerhead's design stand out from the rest of the sledding field.

NEXT: Dual control
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all RSS FEEDS (close)
LAST UPDATE: Sep 29 2009 | 9:39 AM ET
More Galleries
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.