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Porsche's fuel-efficient future

The German sports car maker insists that it will meet future fuel economy requirements in its own way.

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Fuel economy challenge
Consider this: A 345 horsepower, $78,000 Porsche 911 is about the same size as a 145 horsepower, $15,000 Toyota Corolla. That means, as far as new government fuel economy rules are concerned, they should use the same amount of gasoline.

But, as any who's ever driven a Porsche will tell you, it's no Corolla.

Under the new rules, finalized recently, every automaker will be given specific fuel economy targets based on the average size of the vehicles it sells. That way, all automakers aren't forced to make compact cars and buyers who need larger vehicles will still be able to find them.

The challenge for Porsche will be to fit the performance its customers want while getting something closer to small car fuel economy. The German-based automaker is undaunted by the new rules and vows to greatly improve the fuel economy of its cars, Porsche Cars North America CEO Detlev Von Platen said. With both governments and customers demanding better fuel economy, he promises it will be done -- without sacrificing the driving experience.

"Porsche will remain first in class in performance," he said.

NEXT: No hiding under Beetles
Last updated April 08 2010: 7:20 AM ET
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