Chrysler unveils the first totally new vehicle launched by the carmaker's new management.
The carmaker's new leadership has said the Grand Cherokee needed more work and, besides, there was no point to showing off a car months before it went on sale.
So, on Friday Chrysler will host the official unveiling of the new and even more improved Jeep Grand Cherokee on the same day it starts production of the SUV at its Jefferson North Assembly plant in Detroit.
Executives promise better quality, inside and out, better ride and handing and better fuel economy. Click through the gallery to see what's new.