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Frito-Lay
Frito-Lay
Pepsico's Frito-Lay unit is playing on its successful campaign of the last few years. The snack maker is enlisting consumers to create and submit their own ads. Fans vote online for the funniest ad. The winning spot airs during the game.

NEXT: Dr. Pepper
Last updated February 04 2010: 10:28 AM ET
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