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Monster High dolls
Suggested retail price: $16.99 for each doll
Maker: Mattel
Age group: 6 & up
Building on the "Twilight" vampire phenomenon, Mattel has introduced a new line of trendy, teenaged, high school monster dolls, said Silver.

"Mattel has done something very different with this brand. They launched the whole Monster High brand virally, through a YouTube video," said Silver. "I think this brand will be popular with tween girls."

With names like Frankie Stein, Draculaura and Clawdeen Wolf, the dolls come with their own accessories. In addition to the dolls, Mattel's Monster High brand includes dolls, books, clothes, a Web site and other accessories.



NEXT: Disney Princess & Me dolls
Last updated October 20 2010: 1:41 PM ET

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