Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

2 of 6
BACKNEXT
Shrinking against the competition
Shrinking against the competition
While it's bad to lose sales, it's worse to lose them when competitors are gaining.

Still, as bad as things were -- and they were terrible -- things could have been worse for Toyota. February and March, when Toyota sales were really in bad shape, were also the depths of the auto crisis. People weren't buying anyone's cars then, but especially not Toyota's.

Another factor that's hurting Toyota's market share: the Koreans.

"Honda is suffering, as is Toyota, from the stronger competitiveness of Kia and Hyundai," said Kelley Blue Book's Jack Nerad.



NEXT: Buy a Toyota? Wouldn't think of it
Last updated January 18 2011: 3:29 PM ET
Find Your Next Car
More Galleries
'Spotlight' is just the latest edition of newspaper movies Here's a list of the best newspaper movies. More
Most valuable car collection ever auctioned In total, the 'Pinnacle Portfolio' is the most valuable group of cars from one collection ever sold in a single auction. More
This is how far robots have come since the 1930s Are robots catching up to humans? Yes. Should we be scared? Find out! More

Special Offer