Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

2 of 6
BACKNEXT
Shrinking against the competition
Shrinking against the competition
While it's bad to lose sales, it's worse to lose them when competitors are gaining.

Still, as bad as things were -- and they were terrible -- things could have been worse for Toyota. February and March, when Toyota sales were really in bad shape, were also the depths of the auto crisis. People weren't buying anyone's cars then, but especially not Toyota's.

Another factor that's hurting Toyota's market share: the Koreans.

"Honda is suffering, as is Toyota, from the stronger competitiveness of Kia and Hyundai," said Kelley Blue Book's Jack Nerad.



NEXT: Buy a Toyota? Wouldn't think of it
Last updated January 18 2011: 3:29 PM ET
Find Your Next Car
More Galleries
Millennials are shaking up these 7 industries Nearly half of Millennials plan to start their own business within the next three years, according to a recent survey. More
How to enjoy Paris like a local Leave the tourist trail behind and enjoy wine, gastronomy, perfume, art, dance like a Parisian. More
Playboy founder Hugh Hefner through the years Cultural icon Hugh Hefner pushed barriers with his controversial Playboy magazine. He died at the age of 91. More

Special Offer