Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Exotic cars for eco-millionaires

Companies that make some of the most expensive cars in the world are working to clean up their acts with more fuel efficient dream machines.

1 of 6
BACKNEXT
Ferrari
Carmakers like Ford, General Motors and Toyota aren't the only ones who need to worry about stricter emissions regulations and public perception. Even very high-end automakers like Ferrari, Lamborghini and Bentley are working to "green" their image.

"If a company doesn't have a hybrid or an electric car, that stands out now," said Sebastian Blanco, the editor of Autobloggreen.com

Ferrari has been researching gasoline-electric hybrid power for its ultra-pricey and ultra-powerful sports cars. Last year, Ferrari showed off this concept car, the 599 HY-KERS, at the Geneva Motor Show.

All this research isn't just about meeting emissions regulations, insists Thomas DuPont, publisher of the DuPont Registry, a catalog for the super-rich. There is a genuine market for green ultra-luxury cars.

"If you've got one Ferrari and you can afford another, why wouldn't you want a hybrid?" he said.


NEXT: Lamborghini
Last updated March 15 2011: 6:51 AM ET
Find Your Next Car
More Galleries
Top luxurious hotel suites for business travelers For many people, you can't put a price on comfort. More
Million-dollar startups: These firms scored big sales their first year Their first year in business, these companies generated $1 million in sales. More
The 10 best states for retirees It might be worth moving to a new place to find your dream retirement home. Check out these 10 states. More

Special Offer