The idea of Qwikster, announced in July, was grounded in sound long-term thinking: It would be for the DVD business, while Netflix would be all about streaming, and that's where the future is. But for customers, it meant potentially dealing with two accounts, two credit card charges, and two Web sites.
The backlash was swift. More than 1 million users canceled their memberships, and Netflix shares have dropped by nearly 75% in recent months. Just one month after announcing Qwikster, Netflix abandoned the idea.
"We berate ourselves tremendously for that lack of insight because it didn't need to be that way," CEO Reed Hastings admitted recently at a conference. "But you know, in three or five years, we aren't going to remember it. It's going to be, `Did we succeed at streaming?'"
Until then, the company will have its work cut out for it. -- JP Mangalindan
It's been a hot and cold year for the stock market, but these Fortune 500 companies managed to float to the top.
|Trump slaps first tariffs on Canadian lumber|
|Shea Moisture pulls an ad after getting hammered on social media|
|In Trump era, Rachel Maddow starts beating Fox News|
|Trump may offer a 15% corporate tax rate. That could be very expensive|
|Air China is selling flights to North Korea again|