Kenneth Cole committed quite the faux pas when he used the unrest in Egypt to plug his latest collection on Twitter.
"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online -- KC," quipped the fashion house's namesake chairman in February, as protests in Egypt's Tahrir Square escalated.
Cole apologized for the misguided tweet on both Twitter and Facebook within hours, saying that he wasn't "intending to make light of a serious situation."
The gaffe ignited a media firestorm, and the Twittersphere snapped back with the hashtag #boycottKennethCole.
Others created a satirical @KennethColePR account and tweeted equally uncouth but fake ads like "People from New Orleans are flooding into Kenneth Cole stores!" and "Wardrobe got you water-BORED? GITMO of our new spring collection," according to the Huffington Post.
-- Hibah Yousuf
It's been a hot and cold year for the stock market, but these Fortune 500 companies managed to float to the top.
|71% of Americans believe economy is 'rigged'|
|20 stocks to buy after Brexit chaos|
|Google Earth just got way better|
|Richard Branson ditches plans to buy company employing 3,000 after Brexit|
|The Hyperloop dream just got one step closer to reality|