The iPod
The iPod
Year: 2001

Though Apple designer Jonathan Ive was largely responsible for the iPod's overall look, it was Jobs who pushed for increasingly simplified designs and fewer buttons.

The most notable but maybe the most overlooked feature was the lack of a dedicated on-off button. Turning it on was as simple as tapping any button; to turn it off, users held the "Play/Pause" button for two seconds. (The iPod also automatically turned off after minutes of inactivity.) Some users were mystified by the "omission," so much so that some user forms were populated with questions like, "How do I turn it off?"

Now, it's just another "feature" we take for granted.


Last updated August 25 2011: 12:01 AM ET
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.