How Amazon keeps cranking

From great products to beating brick-and-mortar giants at their own game: It's no surprise why Amazon is one of our Most Admired Companies.

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Only the beginning
Only the beginning
It led a revolution in books. Now it sells toys and toiletries too. But analysts say the $34 billion king of e-commerce is just getting started. Led by CEO Jeff Bezos, Amazon made a high-profile debut in the top five of Fortune's Most Admired Companies ranking. Here's why.

World's Most Admired Companies Rank: 5


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Last updated February 24 2011: 5:40 AM ET

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