Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 6
BACKNEXT
The Red Cross gets `slizzered'
The Red Cross gets `slizzered'

One February evening close to midnight, @RedCross posted a clearly accidental tweet: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd"

(Slizzered is, apparently, slang for drunk -- from the song "Like a G6." We had to look it up.)

@RedCross moved quickly to defuse the situation, tweeting out: "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."

Impressed by the calm response, other tweeters -- especially @dogfishbeer's fans -- co-opted the #gettngslizzerd hashtag. Breweries and pubs in many of the 30 states that distribute Dogfish beer launched beer-for-blood offers.

In a blog post the next day, the Red Cross called the misfire an "honest mistake" and thanked the Twitter community "for turning our faux pas into something good."



NEXT: Honda's avid fan turns out to be employee
Last updated April 07 2011: 9:33 AM ET
More Galleries
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More
The 7 biggest investment mistakes celebrities make From betting too heavily on real estate to overestimating future earnings, here are 7 of the most common money mistakes that celebrities make. More
Cotton candy, toothpicks, pet gel -- these products are all made from marijuana Legal cannabis, an estimated $5.4 billion industry, is drawing in entrepreneurs with a variety of innovative products -- from skin patches to pain relief gel for pets. More

Special Offer