3 of 6
BACKNEXT
The Red Cross gets `slizzered'
The Red Cross gets `slizzered'

One February evening close to midnight, @RedCross posted a clearly accidental tweet: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd"

(Slizzered is, apparently, slang for drunk -- from the song "Like a G6." We had to look it up.)

@RedCross moved quickly to defuse the situation, tweeting out: "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."

Impressed by the calm response, other tweeters -- especially @dogfishbeer's fans -- co-opted the #gettngslizzerd hashtag. Breweries and pubs in many of the 30 states that distribute Dogfish beer launched beer-for-blood offers.

In a blog post the next day, the Red Cross called the misfire an "honest mistake" and thanked the Twitter community "for turning our faux pas into something good."



NEXT: Honda's avid fan turns out to be employee
Last updated April 07 2011: 9:33 AM ET
More Galleries
Yahoo: 20 years of hits and flops The company that once was Google turns 20. We look back at the many, many brands it has cycled through. Remember Geocities? Broadcast.com? More
10 big dot-com flops Remember Pets.com? The Nasdaq is roaring back towards its all-time high. Here are some of the biggest dot-com busts from the last time the Nasdaq topped 5,000. More
The hottest gadgets at Mobile World Congress 2015 Take a look at the devices creating a stir at the world's biggest mobile tech show. More

Special Offer