3 of 6
BACKNEXT
The Red Cross gets `slizzered'
The Red Cross gets `slizzered'

One February evening close to midnight, @RedCross posted a clearly accidental tweet: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd"

(Slizzered is, apparently, slang for drunk -- from the song "Like a G6." We had to look it up.)

@RedCross moved quickly to defuse the situation, tweeting out: "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."

Impressed by the calm response, other tweeters -- especially @dogfishbeer's fans -- co-opted the #gettngslizzerd hashtag. Breweries and pubs in many of the 30 states that distribute Dogfish beer launched beer-for-blood offers.

In a blog post the next day, the Red Cross called the misfire an "honest mistake" and thanked the Twitter community "for turning our faux pas into something good."



NEXT: Honda's avid fan turns out to be employee
Last updated April 07 2011: 9:33 AM ET
More Galleries
Revolving door: Washington to Wall Street Former House Majority Leader Eric Cantor is headed to Wall Street. See who else has jumped the political ship for a lucrative career in finance. More
How to keep your naked photos out of hackers' hands Follow these steps to make sure that your nude photos and other sensitive information won't get hacked. More
9 reasons to be excited about Windows 9 Microsoft is expected to begin showing off Windows 9's features later this month. Here are the expected changes you should be thrilled about. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.