4 of 6
BACKNEXT
Honda's avid fan turns out to be employee
Honda's avid fan turns out to be employee

In preparation for the release of its Accord Crosstour, Honda launched a Facebook page to solicit feedback on the car.

It backfired. Scores of respondents posted negative comments about the soon-to-be released coupe. But one Facebook user, Eddie Okubo, appeared to love the Crosstour. He wrote: "Interesting design. I would get this car in a heartbeat."

One response asked Okubo whether he was "trying to save" his job at Honda. But the second reply was a doozy: "Maybe you like it Eddie because you're the MANAGER OF PRODUCT PLANNING at Honda..." The post also included a link to Okubo's LinkedIn page.

Honda later removed Okubo's post, but not before influential car site Autoblog reported on the story, complete with screenshots of the exchange.

The following day, Honda issued a response explaining that Okubo's comments had been removed because of his failure to disclose his affiliation with the company.

Incredibly, the Okubo comment was the last item in Honda's five-point response to the Facebook flap. Honda instead focused on talking up the Crosstour: "There are more photos on the way. Maybe it's like a bad yearbook photo or something, and we think the new photos will clear things up."



NEXT: Kenneth Cole's new look: tasteless
Last updated April 07 2011: 9:33 AM ET
More Galleries
Some Converse copycats cost big bucks A few bargain brands got swept up in Chuck Taylor's net, but others cost a pretty penny. More
Urban infrastructure gets a second life Railroad beds become parks, power plants become aquariums and slaughterhouses are now art centers as an industrial past turns people-centric. More
Boomtown moms From working mothers raising their kids in RVs to stay-at-home moms who spend their days organizing events for the Oil Wives club, meet the moms of North Dakota's oil boom. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.