CES always features a parade of celebrities hawking gizmos from tech companies eager for a dash of glitz -- or, failing that, notoriety. This year, Snooki touted headphones, Justin Bieber played with robots, and will.i.am hailed ultrabooks as "the new ghetto-blaster."
But the oddest celebrity tie-up we spotted at CES came from "social TV" site Yootoo.com, which hired Pauly Shore to front its "make a commercial advertising yourself" campaign. They call them "Peoplemercials," and promise that the winner of the best-Peoplemercial competition will get a free trip to Los Angeles with Shore to "hang with him for the day and see what the VIP 'Paulywood' life is all about."
For reals? Paulywood!? -Stacy Cowley
From ultrabooks to an obnoxious iPod dock, the 2012 Consumer Electronics Show ran the gamut from "great" to "really?"
