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Cinema Now
Cinema Now
One of the longest-running businesses in the space, Cinema Now struggled with little traction and a subpar user interface until Best Buy partnered with the service in 2009 and relaunched it in 2010. It still doesn't attract the media attention of Netflix or Hulu, but Cinema Now's pay-per-view prices remain competitive, and its offerings are now available across a wide-ranging number of devices, including some HDTVs, Blu-ray players, game consoles and media players.

By JP Mangalindan @FortuneMagazine - Last updated February 08 2012: 5:03 PM ET
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