Ever snapped a picture in a hurry, looked back and realized you forgot to focus? The much-hyped Lytro has the solution, with a light-field camera that lets you adjust a picture after it's been snapped.
"What's often been said about us is that we're camera 3.0," says Kira Wampler, Lytro's vice president of marketing. "You can do things that you've never been able to do before."
Lytro CEO Ren Ng worked for six years to commercialize the technology, which he pioneered as part of his Ph.D. research at Stanford University. It all came to fruition earlier this month, when Lytro shipped its first batch of cameras to consumers. It comes in two models: a $399 8 GB camera in Graphite or Electric Blue that takes 350 pictures, or a 16 GB "Red Hot" model for $499 that holds 750 pictures.
"Once you see it and start playing with these pictures, you don't want to go back to a 2-D world," Wampler says. -Laurie Segall
These innovative creations are rough drafts for technology that could be transformative when it's perfected.
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