Apple's new iPad up close

It has a better screen, a better camera, a better everything -- and we got to play with it.

Apple unveiled its long-awaited third generation iPad on March 6 in San Francisco, California. Dubbed simply the new iPad, the device offers a number of upgrades the company thinks will keep it far ahead of the competition.

Apple has sold some 15 million iPads and, judging by the reaction in the room, is likely to keep up the pace with this new model. Here, take a closer look at the new iPad.

By JP Mangalindan @FortuneMagazine - Last updated March 07 2012: 6:13 PM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.