8. Bank of China
china brands boc 8
Sector: Financial
Headquarters: Beijing

It is telling that so many megabanks rank highly on a list of China's most valuable brands.

These operations enjoy the explicit backing of the government. The special status brings huge competitive advantages, and an obligation to balance corporate initiatives with the priorities of the state.

Still, the banks have begun to change in recent years, according to Standard and Poor's. They have cut back on overly complicated management structures, and are increasing capital reserves.


Source: WPP and Millward Brown
- Last updated December 06 2012 09:28 PM ET
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