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34. Dell
Dell
Financials: Latest Results
Rank: 34 (Previous rank: 34)
Compare tool: Dell vs. Top 10
CEO: Michael S. Dell
Address: 1 Dell Way
Round Rock, TX 78682
Phone: 512-338-4400
Website: www.dell.com
After losing PC market share to Apple and Hewlett-Packard in recent years, Dell finally embraced traditional sales and marketing tactics by partnering with major retail chains, including Wal-Mart and Staples. It was a big departure from the company's pioneering direct-sales approach, but sales rose 6% in 2007, and profit increased 14.1%.

This past January, the company announced it would close all 140 of its Dell Direct retail kiosks. This summer, the company is expected to enter the low-priced laptop market and compete with HP's $500 mini-notebook.

Revenues 61,133.0 6.5
Profits 2,947.0 14.1
Assets 27,561.0
Stockholders' equity 3,735.0
Market value (3/28/2008) 43,945.8
Revenues 4.8
Assets 10.7
Stockholders' equity 78.9
2007 $ 1.31
% change from 2006 14.9
1997-2007 annual growth rate % 15.1
2007 -2.3
1997-2007 annual rate 8.8
1 Hewlett-Packard 14 104,286.0
2 Dell 34 61,133.0
3 Apple 103 24,006.0
4 Xerox 144 17,228.0
5 Sun Microsystems 184 13,873.0
6 NCR 391 6,193.0
7 Pitney Bowes 399 6,129.8
From the May 5, 2008 issue
Figures are for fiscal year ended Jan. 31, 2008.
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