NOW HEAR THIS
By STAFF Kate Ballen, Alan Farnham, Stuart Gannes, Cynthia Hutton, Andrew Kupfer

(FORTUNE Magazine) – -- REGIS McKENNA, 49, longtime Silicon Valley public relations wizard, who is moving into other kinds of consulting: ''Public relations is dead as a concept.'' -- JAMES COLLYER, 47, metal finisher at Ford's Dagenham, England, plant, who participated in the now-settled strike: ''We're British and proud of it. I ain't Japanese. I don't come here in the morning to do exercises and bow to the foreman. I haven't been brought up like a slave.'' -- CAROLYN PEACHEY, 44, Washington party planner, looking forward to next January: ''A new Administration with a different tenor gives you a change of pace. It seems as if we've been inviting the same 400 people to parties for years.''