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NEW U.S. EXPORT TO JAPAN: BABIES
By Mark Alpert

(FORTUNE Magazine) – One possible, if perhaps slightly distasteful, way to reduce the U.S. trade deficit with Japan: Sell them babies fathered by Japanese and gestated in American wombs. New York City's Infertility Center, which finds surrogate mothers for infertile couples, has expanded overseas and is now doing business with Japanese couples. Infertility carries a big cultural stigma among the Japanese, adoption is frowned upon, and clinics are banned from providing surrogate mothers. So now the center is seeking Asian American women for artificial insemination by Japanese men. Says Noel Keane, the center's founder and president, of the mothers: ''They don't have to be Japanese American. We're only looking for the Asian quality, particularly the eyes.'' Accordingly, Keane has placed advertisements in Korean-language newspapers in the U.S. The woman's fee: between $10,000 and $25,000. The clinic has lined up surrogate mothers for half a dozen Japanese customers, and one baby has already been delivered. Fifteen more Japanese couples are on a waiting list. How would half-Korean children make out in a society that disdains Koreans? Keane says the babies will be almost indistinguishable from completely Japanese children. The center's charge per pregnancy can easily exceed $75,000, especially if it involves multiple inseminations. It is possible to ship frozen sperm, but so far all the Japanese men have made their laboratory contributions in person. Air fares are extra. Keane is no stranger to controversy, which he's generating aplenty in Japan. He made world headlines in the 1987 Baby M case, where he supplied the surrogate mother. She lost her suit to keep the baby. Says Keane: ''I enjoy the business. It's given me friendships for life.''