GREAT MOMENTS IN FINANCE
By Alison Rogers

(FORTUNE Magazine) – When it comes to attracting investors, regional beermaker Portland Brewing has a novel approach -- this dividend's for you. Each of the company's 600 shareholders receives a card worth a free pint of ale at the firm's brewery -- with pub attached -- in downtown Portland. The liquid dividends are payable daily. Unfortunately they're neither cumulative nor retroactive. One of 242 ''microbreweries'' in the U.S., the company has tapped into the drinking-less-but-drinking-better trend. Investors can select from a number of Portland Brewing's brands, including McTarnahan's Scottish Ale, named after a major investor, Robert McTarnahan, 78. A onetime local athlete, McTarnahan claims ''a couple of beers a day will probably add two to three years to a normal lifetime.'' He doesn't say whether having your name on the beer is a necessary part of the life-extension process. The company is now in the middle of its second offering, to raise $500,000 for a new brewery. The offering is available by prospectus, and be warned that only Oregon residents are eligible to become stockholders. Although not all shareholders show up daily, in a year a dedicated customer could drink through three kegs, skimming a considerable amount of the company profits, which were $94,000 (or 47 cents a share) on sales of $1.4 million for fiscal 1992. If there's a new brewery, wouldn't it be possible for a thirsty investor to get a free pint in each place? CEO Tony Adams puts the firm's backers on their honor, admitting, ''We'll never be able to police two pubs.'' -- A.R.