(FORTUNE Magazine) – This August marks the 25th anniversary of Woodstock, those three days of peace and music that were, for many, the defining event of the 1960s. To celebrate, promoters are holding two re-stagings of the famous rock concert; one on the original site in Bethel, New York, and the other in the town of Saugerties, some 70 miles away. Much of the magic of the first Woodstock seems to have gone up in smoke, however. In fact, the billing this time around might be ''two days of big bucks and merchandising.'' The Saugerties group, which owns the exclusive rights to the Woodstock name, will call its event Woodstock '94. The group is a joint venture between three producers of the 1969 concert and PolyGram, the international entertainment giant. Its show will feature mostly Generation X bands like the Red Hot Chili Peppers. Woodstock '94 has a budget of about $20 million, and its producers are busy lining up corporate sponsors who hope to capitalize on the expected crowd of 250,000, plus the millions more who will tune in on pay-per-view, or later watch the film or buy the soundtrack CD. PepsiCo, which has been airing a commercial called Summer of Love that features washed-out-looking members of the rock band Jefferson Airplane and overweight boomers returning to Woodstock, is expected to be a sponsor. Says Rick Rock, a Pepsi vice president: ''Kids and parents are listening to the same kind of music today, so it's a natural for us to be involved.'' The Bethel group, headed by Sid Bernstein, who brought the Beatles to the | U.S., ended up giving its festival the rather uninspired name Bethel '94. About 80,000 are expected at this show, which will feature some acts from the original like Richie Havens. You want tickets? Dig deeply in your wallet. Bethel wants about $150 each, while Saugerties is looking for $95. Go ahead and say it: Hey man, that's a rip-off!