FORTUNE Magazine masthead AUGUST 22, 1994 VOL. 130, NO. 4
By

(FORTUNE Magazine) – EDITOR-IN-CHIEF Jason McManus EDITORIAL DIRECTOR Henry Muller EDITOR OF NEW MEDIA Walter Isaacson Founder Henry R. Luce, 1898-1967

TIME INC. CHAIRMAN, CEO Reginald K. Brack Jr. PRESIDENT Don Logan MANAGING EDITOR Walter Kiechel III EXECUTIVE EDITOR Allan T. Demaree ASSISTANT MANAGING EDITOR Geoffrey Colvin GENERAL EDITOR Donald D. Holt ART DIRECTOR Margery Peters PICTURE EDITOR Michele F. McNally BOARD OF EDITORS Vivian Brownstein, Charles G. Burck, Gene Bylinsky, Julie Connelly, John J. Curran, Ann Reilly Dowd (Washington), Brian Dumaine, Edmund Faltermayer, Susan Fraker, Richard I. Kirkland Jr., Louis Kraar, Kenneth Labich, Colin Leinster, Carol Junge Loomis, Peter Nulty, Brian OReilly, Peter Petre, Carla Rapoport (European editor), Bill Saporito, Brenton R. Schlender (San Mateo), Stratford Sherman, Lee Smith, Thomas A. Stewart, Alex Taylor III, Shawn Tully EDITOR-AT-LARGE Marshall Loeb SENIOR EDITOR John Huey STATISTICS EDITOR Catherine Comes Haight ASSOCIATE EDITORS Kate Ballen, Rosalind Klein Berlin, Susan Caminiti, Alan Deutschman (Silicon Valley), Alan Farnham, Jaclyn Fierman, Anne B. Fisher, Jane Furth, Ronald Henkoff (Chicago), Richard D. Hylton (San Francisco), Rahul Jacob, David Kirkpatrick, Susan E. Kuhn, Andrew Kupfer, Alicia Hills Moore, Rob Norton (Washington), Terence P. Par, Faye Rice, Louis S. Richman, Lenore Schiff, Patricia Sellers, Andrew E. Serwer, Joseph Spiers, Wilton Woods CONTRIBUTING EDITOR Daniel Seligman CONTRIBUTING CORRESPONDENT William Echikson (Paris) WRITER-REPORTERS Shelley Neumeier, Alison L. Sprout, Richard S. Teitelbaum, Rick Tetzeli REPORTERS James Aley, Joyce E. Davis, Patty de Llosa, Mark D. Fefer, Jacqueline M. Graves, Ani Hadjian, Cindy Kano (Tokyo), John Labate, Stephanie Losee, Justin Martin, Thomas J. Martin, Antony J. Michels, Rajiv M. Rao, Alison Rogers, Erick Schonfeld, Ricardo Sookdeo, Tricia Welsh, John Wyatt ART STAFF Joan Hoffman, Renee Klein, Leo F. McCarthy (associate directors), Roberto Dominguez, Linda Eckstein, Frances Fifield, Jean Held, Maria Keehan, Nai Lee Lum, Tony Mikolajczyk, Barbara R. Smyth (designers) PHOTOGRAPHY Elizabeth Cheng Krist, Eric Godwin, William Nabers (assistant picture editors), Julie B. Ades, Maureen Duffy Benziger, Alix Colow, James M. Tarrant EDITORIAL OPERATIONS Donald G. Biglands (director), Carol Gwinn (copy chief), Charles Blackwell (deputy), David Sloan (operations chief), Christopher E. Green (technology manager), Steven Berretta (system administrator), Charles J. Attardi, Leslie Brenner, Jonathan Brown, Leon A. Douglas, Edith Firoozi Fried, Alfred Graham, Michelle Lockhart, Frances Owles, David V. Rile, Mary Alice Rudovsky, Sara Solberg, Dennis Williams IMAGING Richard J. Sheridan (manager), John F. Carnesi, Jeffrey W. Fulton, William Giersbach, Kyle Hislip, Angel A. Mass, Janet Miller, Richard K. Prue, Kate Sullivan, Paul Tupay PRODUCTION Guy Gleysteen (director), Michele R. Smith (makeup manager), Eileen OSullivan (assistant makeup manager) EDITORIAL ASSISTANTS Carolyn Sampson (coordinator), Bernadine Crawford, Anne B. Faircloth, Kelly Gallagher, Diane Hendrix-Colley, Kerry L. Hubert, Gita Mehta, Deborah L. Morris

TIME INC. EDITORIAL OPERATIONS Sheldon Czapnik (director), Christiana Walford (editorial services director), Hanns Kohl (photo lab), Lany W. McDonald (library), Beth Bencini Zarcone (picture collection), Dennis Chesnel (editorial technology)

GROUP PUBLISHER Michael Pepe PUBLISHER Stuart Arnold ASSOCIATE PUBLISHER Susan F. Sachs CONSUMER MARKETING DIRECTOR Brian D. Wolfe FORTUNE ENTERPRISES DIRECTOR John S. Needham FINANCIAL DIRECTOR Eileen Naughton REGIONAL ADVERTISING DIRECTORS Geoffrey Dodge, Robert J. Maund ADVERTISING BUSINESS MANAGER Christopher J. Poleway MARKETING DIRECTOR Leslie Gaines-Ross PROMOTION DIRECTOR David L. Nimz PUBLIC RELATIONS DIRECTOR Emma Clurman