(FORTUNE Magazine) – If you spend much time in airports or reading newspapers, you may have seen our new "younger and wiser" ad campaign. The first word's a matter of fact: FORTUNE's readers tend to be younger than the competition's. The second is subjective, but let us make the case with a few introductions.

Starting next month Paul Krugman and Greg Mankiw--unquestionably two of the wisest young economists in the world--will take turns writing columns for us. Krugman, 44, is a professor at the Massachusetts Institute of Technology whose scholarly work has made him a superstar. (He won the John Bates Clark Medal, which is to economics what the Heisman Trophy is to football.) He's also established himself as one of the best writers ever to emerge from the dismal science.

Mankiw, 39--who became a tenured Harvard professor ten years ago--is another acclaimed scholar who writes with flair. His most recent book--Principles of Economics--is the most talked-about economics text of our time and will likely teach the next several generations of undergrads the laws of supply and demand. We're sure his columns for FORTUNE will be as informative and elegant.

And meet Jim Rohwer, 49, who's providing economic insight for us from Hong Kong as a contributing editor. Jim holds degrees in history, economics, and law, and is a former executive editor of the Economist. He's best known around East Asia for his 1995 book, Asia Rising. Jim's the perfect guy to keep us posted on the region's careering economies. See for yourself: This issue includes his provocative essay on why what happens in Hong Kong in the next few months will shape the future of all of Asia.