(FORTUNE Magazine) – One man's synergy is another man's mirth. To boost its new auction business, Amazon.com has introduced a feature on its Website that suggests auction items whenever you search for a book, CD, or anything else Amazon sells. For example, if you search for Sun Tzu's The Art of War, Amazon might, as it did when we tested it, suggest a "combat infantry badge" for sale on its auction site--a plausible example of cross-marketing. But as of mid-April, this tie-in mechanism wasn't working quite the way its designers intended. That is, unless they really did mean to cross-market serious books with...adorable stuffed-animal toys? No doubt synergy will jell as the auction inventory grows--so hurry and have fun while you can! Here's what our book search turned up.

--Mark Borden

BOOK REQUESTED AUCTION ITEM SUGGESTED

Celebrate 2000, Pope John Paul II Adorable plump beaver stuffed toy animal

Civilization and Its Discontents, Damned In Paradise: Sigmund Freud The Life of John Barrymore

Business @ The Speed of Thought, Maurice Sendak Wild Thing Bill Gates plush doll

The Greatest Generation, Tom Brokaw Light-brown-clip stuffed doggie

All the President's Men, Rare Cookbook: A General's Woodward & Bernstein Diary of Treasured Recipes

Holy Bible, King James Version Pocket Surprise Poppies & Posies Complete Works of Shakespeare C-3PO Star Wars Buddies

Steal This Urine Test, Royal Family Picture Annual, Abbie Hoffman Vol. 1

On The Road, Jack Kerouac Flatso Frog Slaughter House Five, Kurt Vonnegut Googles Duck The Communist Manifesto, Furby Marx & Engels Mein Kampf, Adolf Hitler Furby