A Good Name Is Priceless--Some of the Time
(FORTUNE Magazine) – Fiction is only marginally stranger than truth when it comes to the bidding for Internet domain names. The recent $10 million fake bid for "Year2000.com" wasn't impossible to believe, coming as it did on the heels of the $7.5 million paid for Business.com. With more than 150 Websites now brokering or auctioning names--and some current outlandish bids--some say the sky's the limit. The reality is considerably less glamorous. The average asking price is a modest $32,328 on GreatDomains.com, the big kahuna of domain-name brokerages, with 250,000 listings, and the average sale price is a paltry $14,500. So you don't have to be a millionaire--there are bargains to be had. At left, we provide a sampling from the top--and bottom--of the current market. --Christine Chen HIGHEST PRICES EVER PAID Business.com $7.5 million Altavista.com $3.3 million Autos.com $2.2 million Express.com $2.0 million Bingo.com $1.1 million CURRENT TOP BIDS* America.com $10.0 million Loans.com $3.0 million Celebrities.com $2.0 million Taxes.com $1.0 million SportingGoods.com $1.0 million ON SALE CHEAP* HunkHunt.com $1,000 aCrackpot.com $500 hair-piece.co.uk $1,000 cottongarments.com $1,000 Nationalismsocialism.com $1,000 *As reported at GreatDomains.com. |
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